Spotify Promotional Video
A 30 second video to promote a brand
This student project was created in order to promote the unique features that Spotify offers. I was challenged to develop unique graphic transitions, while maintaining brand consistency. The goal of this project was to create a video that would increase the number of Spotify Subscribers.
Role: Motion Designer
Research: Brand Guidelines, Ideation
Tasks: Motion Design, Footage Editing, Color Grading
Result: 30 Second Video
"Create a captivating promo for a brand."
As an avid Spotify user myself, I wanted to cut and edit a promotional video that would highlight the video segments that are exclusive to Spotify Premium members. I worked to apply motion graphics to different footage from Spotify's YouTube channel, and create an exciting video.
Wanting to represent Spotify in an authentic way, the primary research consisted of looking through brand guidelines and finding identifiable color palettes. While researching, I wished to find a combination of styles that would help the viewer recognize the brand within the first seconds of the video.
04. Final Product
*PLEASE NOTE: Footage was sourced from Spotify's youtube channel.
Borrowed footage can be found below: